To succeed in social media, be a relationship builder and NOT a number collector . –
What matters most is that attention(engagement) , not the numbers.
Tips to create the Engagement
Interact with your follower, respond to their messages, personalize each response. Create content of interest, you must define who your ideal customers will be and publish content that is of interest of them. Define your brand, you will have a greater Engaged if users feel that they are talking to a person and not to a company. Have a constant image and tone of conversation.