INSTAGRAM GETS MORE #INTERESTING
The social network now lets you follow hashtags
Today, Instagram is introducing a new way to interact with hashtags. You can now “follow” a hashtag the same way you would follow an account. Instagram’s algorithms will then pick and choose some of the highlights from that collection and surface them in your main feed. It’s a fundamental change to one of the largest social media platforms in the world, elevating your interest in adorable dogs or expensive automobiles to equal status with your friends and family.
For those concerned about privacy, a note: The hashtags you follow are visible to anyone on Instagram who checks out your profile. It doesn’t look like there’s a way to turn this off, though if your profile is set to private, then only your followers will be able to see the hashtags you follow.